j
kROCK Property Management stands out in an industry often driven by margins and efficiency, thanks to its founder Josh Gierach's guiding philosophy: prioritizing people. From tenants to investors to staff, everyone should win. Founded in 2004 under humble circumstances, jkROCK began as a small operation with Gierach learning the ropes of property ownership and operations.
Gierach's first major test came with Orchard Village Apartments, a troubled development that had negative press and was on the verge of collapse. However, he poured every resource into turning it around, and the project became the foundation for everything that followed, building credibility and setting the stage for growth. jkROCK's work at Orchard Village led to media visibility, better opportunities, and an expanding client portfolio.
The secret to jkROCK's expansion wasn't just acquiring more properties but how they managed them. The company offers full-service property management, specializing in multi-family apartment complexes, with most work done in-house by their own team. This self-sufficient model allows for optimal speed, consistency, and quality control, keeping costs affordable for owners and efficient for tenants.
jkROCK's strong team, mostly maintenance personnel, enables them to handle everything from maintenance and lawn care to electrical and full remodels. Gierach emphasizes that outsourcing work is more expensive and harder to control, whereas their in-house approach keeps costs pass-through, making it a win-win for owners and residents.
The company's growth-oriented mindset led them into community association management five years ago, after repeated requests from condo associations and community boards. jkROCK took a different path by solving problems like unresponsive managers, non-transparent financials, and mismanagement with set monthly fees and flat hourly rates.
Looking ahead, jkROCK plans to expand further into community association management across Dane County, onboarding more staff and serving a wider network of residents and boards. Gierach remains committed to the principles that built the company: prioritizing people, treating everyone with respect and clarity, and aligning goals with both residents and investors.
jkROCK's philosophy is not just good business but the only kind that works long term. By structuring contracts in a way that incentivizes keeping tenants happy and units full, Gierach believes that everybody wins. With its strong values, self-sufficient operations, and vision for scalable growth, jkROCK Property Management proves that success in real estate doesn't have to come at the cost of integrity.
