R
eal estate agents are facing increased scrutiny from consumers who expect more value for their money. As a result, agents need to be prepared to articulate their experience, services, and value to potential clients. The National Association of Realtors' latest consumer guide provides 10 questions that buyers should ask before choosing an agent.

    While the guide is aimed at buyers, agents can benefit from understanding these questions and being able to provide compelling responses. For instance, when asked if they are a Realtor, agents can highlight their ethical obligations to act in their clients' best interests. Agents should also be prepared to explain their market knowledge, specialization, and services, as well as how they add value to the buying process.

    To counter perceptions that buyer agents do minimal work, agents need to demonstrate their skills, particularly negotiation, and explain how these skills benefit buyers. The guide also emphasizes the importance of compensation and contracts, with a focus on what is "fully negotiable." Agents can differentiate themselves by cultivating professional relationships with service providers and nurturing client relationships.

    Ultimately, agents who are prepared to answer these questions and provide value to their clients will be better equipped to succeed in today's changing real estate landscape.