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andra Howard, a seasoned marketing executive with top-brand experience, has joined Keller Williams as chief marketing officer. According to CEO Chris Czarnecki, her role is to elevate the company's competitive position and amplify its agents' personal branding. Howard, who has won industry honors including a Gold Cannes Lion, aims to make Keller Williams' agents the obvious choice by showcasing their unique stories.

    Howard was drawn to Keller Williams due to its strong culture, loyal community, and values, which she believes are a marketer's dream. Her goal is to amplify these strengths and make them impossible to ignore. KW expects Howard to lead the company into an exciting growth chapter in its history.

    In related news, WFG National Title has appointed Lisa Tyler as senior vice president of national development. With over 35 years of experience in the title business, Tyler brings operational expertise, leadership, and a commitment to fraud prevention. She will be based in Irvine, California, and travel nationwide to support the company's growth.

    Tyler was attracted to WFG due to its forward-thinking leadership, strong culture, and commitment to doing what's right for customers and partners. Chairman Patrick Stone called her an invaluable addition, citing her passion for protecting consumers and enhancing industry practices.