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s California wildfires rage on for a second week, real estate agents are stepping up to help displaced residents find housing and navigate the challenges of price-gouging and scarcity. Mauricio Umansky, CEO of The Agency, has instructed his agents to provide "extraordinary service" to those in need, warning against unethical practices during the disaster.

    Umansky and Heather Ozur, president of the California Association of Realtors, have also sounded the alarm on price-gouging and unfair business practices. Some brokerages are finding ways to give back, such as a San Diego team that's offering to refund commissions to clients affected by the wildfires.

    Over 100 people within the real estate community have lost their homes in the fires, according to Ozur. Agents like Kyle Whissel are going above and beyond, with Whissel offering to refund or donate his commission to clients impacted by the disaster. While some agents may feel conflicted about balancing ethics with client needs, Ozur emphasizes that clear communication is key.

    The California Department of Real Estate has warned that price-gouging during a state of emergency is a criminal offense, carrying penalties including fines and imprisonment. Agents must behave ethically, even if clients are willing to do whatever it takes to find housing. Many brokerages are involved in relief efforts, with individual agents looking for ways to give back.

    Realtors care about their community, Ozur said, noting that they will "go to the front line, donate, or do anything they can help to rebuild." At their core, real estate agents are committed to helping others recover and rebuild.