W
omen's preference for real estate as an investment asset class has surged to 70% in the H2 2024 survey, up from 65% in H2 2022 and 57% in pre-Covid times. In contrast, their interest in stock market investments has plummeted to just 2%, down from over 20% in H2 2022. Anuj Puri, chairman of Anarock group, attributes this shift to growing independence and higher disposable incomes among women.

    The survey also reveals a notable uptick in the popularity of gold as an investment option, with 12% of polled women investors expressing interest, up from 8% in H2 2022. Women homebuyers' budget preferences have also shifted, with 52% now opting for premium or luxury homes priced over Rs 90 lakh.

    Interestingly, demand for newly launched properties is on the rise, with 18% of survey respondents preferring under-construction homes, up from 10% in H2 2022. Conversely, their preference for ready-to-move-in homes has declined to 29%, down from 48% in H2 2022.