T
he National Association of Realtors (NAR) has approved a three‑year strategic roadmap aimed at modernizing the organization and enhancing the member experience. The plan, unveiled at NAR NXT 2025, sets out 24 initiatives across eight “commitment” categories that will launch on January 1. These initiatives target members, partners, the broader real‑estate community, and consumers.
Key elements of the strategy include:
* **Zero‑based budgeting** – Every expense must be justified, with a baseline of 1.2 million members (down from the current 1.491 million). CEO Nykia Wright emphasized a “molecular” review of spending to identify savings and reallocate funds to new priorities.
* **75 projects over three years** – The plan is flexible; future projects will be added as new opportunities arise. Wright noted the roadmap is not fixed and will evolve with emerging constraints.
* **Transparency** – An annual report will be released in Q1 2026, and the executive committee will receive regular updates. NAR is still refining how it will keep members informed throughout the year.
Commitment categories:
1. **Members** – Deliver actionable residential insights, expanded training, and advanced tech tools. Zero‑based budgeting is expected to benefit members directly.
2. **Industry** – Strengthen the code of ethics, enforce policies, and pursue legal wins with partners. NAR will also host premier events to attract new talent.
3. **Partners** – Improve data sharing and collaborate on products that benefit Realtors, clarifying roles amid recent litigation.
4. **Consumers** – Advocate policies that broaden home‑ownership access, partner with consumer groups, and serve as the “first voice” on regulatory changes.
NAR’s executive committee highlighted the need to prove its value in a competitive landscape. The organization’s membership has remained relatively stable, but the plan aims to demonstrate continued relevance. The strategy’s success will depend on the next planning committee’s ability to adapt to evolving industry dynamics.
