T
he real estate market in Southwest Florida has shifted, and it's essential to stay informed if you're looking to sell or buy a home. Aprile Osborne, founder of Call It Closed International Realty, joined Gulf Coast News after her 19-city book tour to share key insights. With 97% of home buyers starting their search online, technology is transforming the industry, but agents remain crucial.

    Aprile's book "Market SHIFT: 7 Essential Things to Know about Real Estate Right Now" highlights mastering market analysis as the top essential thing to know in real estate. This includes staying informed on home values, interest rates, and economic trends. As the industry evolves, it's also necessary to adapt to the growing role of AI, data, and predictive analytics.

    The digital revolution is transforming real estate, with AI chatbots and virtual assistants handling tasks such as scheduling appointments and engaging potential buyers. Aprile emphasizes that while technology is changing the game, agents are still essential in navigating the complex process of buying or selling a home.

    If you're looking to buy or sell a property, it's crucial to work with an expert who understands the market and can provide personalized guidance. With a high inventory of homes for sale in Southwest Florida, competition is fierce, and sellers need to be realistic about their asking prices. Aprile encourages homeowners to consult with a professional to determine the current value of their home.

    To learn more about Aprile's book and her expertise, visit CallItClosed.com or download the free Gulf Coast News app for the latest news and alerts on real estate and other topics.