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AR CEO Nykia Wright and 2026 NAR President-elect Kevin Brown emphasized the association's focus on helping members navigate business challenges at the National Association of REALTORS Leadership Summit in Chicago. They highlighted key areas such as financing, inventory, insurance, zoning restrictions, and barriers to home ownership.

    The duo outlined a three-year strategic plan driven by member feedback, which is currently underway but not yet complete due to the complexity of charting a data-driven plan that accounts for varied priorities. Wright noted that the plan must represent the industry ecosystem and involve all stakeholders.

    Broker engagement remains a top priority, with efforts to reestablish relationships with those who have felt disenfranchised in recent years. Wright acknowledged that rebuilding trust takes time and effort, citing successful conversations with brokers and associations. She appealed directly to association executives, asking how NAR can improve its relationship management.

    Brown emphasized the importance of accountability between NAR and associations, highlighting the need for open communication and member input on tackling industry issues. He encouraged association leaders to stay informed and engaged, sharing ideas on how to support members in their day-to-day business.

    NAR has undergone significant changes over the past year, focusing on improving member experience and value. Wright highlighted new benefits such as a metro market statistic dashboard, RPR's Next Gen Reports, and an "Ask the Economist" video series. The association has also strengthened its trademark protection and risk management practices by hiring experts in intellectual property law and litigation.

    Wright emphasized that NAR must ensure any marketed benefit is truly valuable to members, or it will be sunsetted and replaced with a more effective offering.