R
eal estate agents can boost their digital presence by incorporating video into their marketing strategy, according to digital marketing strategist Kim Rittberg. Video content is more engaging than other types of posts and is favored by social media platforms. To create effective videos, Rittberg advises agents to project confidence, even if they're camera-shy, by believing in themselves and the properties they're showcasing.

    Agents should focus on one topic per video and keep it straightforward, rather than trying to cover multiple topics. Highlighting their expertise and credibility through awards, degrees, or sales volume can also help establish trust with potential clients. Rittberg emphasizes that establishing a connection with viewers is crucial in real estate, where relationships are key.

    To create engaging content, agents should think about what inspires people, rather than trying to replicate successful videos. Getting personal and sharing aspects of their lives outside of work can help build credibility and make them more relatable to potential clients. Rittberg also advises against focusing on going viral, as having a large following doesn't always translate to more business in the service industry.

    Ultimately, every person who follows an agent is a potential client or referral source, making social media engagement valuable regardless of the number of followers. By creating high-quality video content that showcases their expertise and personality, agents can build trust and establish themselves as authorities in their local markets.