A
startup called Realoq aims to help real estate agents maximize their multiple listing service (MLS) potential.

    The company's platform offers customized branding and direct access to consumers, promising cost savings on lead generation. According to CEO Anvesh Chakravartula, this solution is a more affordable option for MLS organizations.

    Realoq's platform competes directly with industry giants like Zillow, CoStar Group, and Move Inc., amidst growing "portal wars" in the space. Realoq operates on a subscription model, where an MLS pays a monthly fee per agent for access to property listings, web analytics, and lead management tools.

    Founded last year, Realoq has secured $3 million in seed funding from TRK Ventures and expanded into three new states since June. The company is now active in eight US states: California, Georgia, Florida, Idaho, Texas, North Carolina, Oregon, and Washington.