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E/MAX strengthens its leadership by adding Tom Flanagan, a 20‑year proptech veteran, as chief digital information officer. He will direct engineering, data, security, compliance and operations across the firm, including Motto Mortgage. Prior to this, Flanagan served as chief innovation officer at The Group, Inc. Real Estate and president of Group Financial Partners. CEO Erik Carlson praised his blend of technical skill, strategic insight and deep industry experience, noting his talent for merging marketing and technology and advancing AI initiatives. Flanagan described RE/MAX as an “iconic brand with a startup mindset,” ready to embed AI into everyday workflows and improve client service. This hire is RE/MAX’s sixth executive addition this year, joining new leaders such as Chris Lim (chief growth officer), Don Kottick (president of RE/MAX Canada), Daniel Dennis (SVP sales & service), Travis Saxton (EVP strategy) and Vic Lombardo (president of Mortgage Services), forming a “powerhouse” team aimed at driving the firm’s tech‑forward, agent‑centric evolution.

    RealReports has partnered with Restb.ai to deliver MLS subscribers advanced property insights. The collaboration merges RealReports’ data platform with Restb.ai’s image‑recognition technology, offering a free Snapshot Report that presents photos in a cleaner layout and a paid Seller Report that compares rooms and exteriors side‑by‑side, assigning condition and quality scores. Early adopters include a Georgia MLS and MLS Now in Ohio. FMLS president Jeremy Crawford highlighted the AI‑driven analysis as a leap beyond traditional data, while MLS Now CEO Garry Marsoubian emphasized the tools’ role in building trust, guiding smarter decisions and providing a competitive edge.

    Lofty, the real‑estate CRM, has launched Lofty AI Marketer, an AI‑powered social‑media strategist. Building on its earlier Copilot assistant for lead conversion, the new tool automatically crafts brand‑aligned posts and tailors strategies for brand awareness, traffic, lead generation and SEO. Lofty’s chief strategy officer Brian Hoialmen noted that while speed is critical, connection remains paramount, and AI Marketer exemplifies the company’s commitment to purposeful AI that helps agents grow their businesses with clarity and confidence.