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s the real estate industry continues to adapt to a post-pandemic landscape, brokers are facing a pressing question: how do you get agents to return to the office and want to be there? For Jill Butler, founder and CEO of RedKey Realty Leaders, this was a key consideration when relocating her company's flagship office to a newly renovated space in Clayton, Mo. The goal was not only to create a functional workspace but also to redefine what a real estate office could be.

    The new space features collaborative areas, social pods, and a striking mezzanine level designed to foster synergy, creativity, and connection among agents. Butler's intention was to create an environment that energizes her team and attracts agents back in. The office opening coincided with the company's 13th anniversary, marking a new chapter for the brokerage, which has grown into the largest independent real estate firm in the St. Louis region.

    In a Q&A with REALTOR Magazine, Butler shares how intention, design, and culture came together to create an office environment that encourages agents to build face-to-face relationships with clients. She emphasizes the importance of modeling this behavior herself, calling agents, inviting them to coffee, and personally asking them to attend classes.

    The grand opening of the new office was a huge success, attracting hundreds of attendees, including agents, clients, and other brokers in town. Butler attributes the event's high energy to her decision to create a space with intention and purpose. The mezzanine level, which offers a balcony-like view of the office, encourages interaction and creates a sense of FOMO (fear of missing out). The office is also located next to a coffee shop, adding to its community feel.

    To make agents want to be there, Butler has offered various amenities, including couches, cubicles, private offices, conference rooms, an outdoor patio, and access to shared building amenities like a gym and large training rooms. She also hosts regular events, such as sales meetings, tech trainings, and "masterminds" coaching sessions that bring agents together.

    Since the opening, Butler has received positive feedback from agents, who love the new space and are using it for client events and even birthday parties. The office's vertical layout creates more visibility and energy, making people want to show up. For brokers considering a new space or renovation, Butler advises creating an inviting atmosphere that allows for flexibility and multipurpose use. Location matters too, with easy access and foot traffic being key factors. Ultimately, the goal is to create a space where you would want to be every day.