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. Cate Kassab, founder of My Upstate Home LLC, broke free from the traditional real estate mold by prioritizing transparency and individualized service. With 16 years of industry experience under her belt, she recognized that consumers and agents were suffering due to opaque practices and a lack of clear communication.
"The game was rigged," Ms. Kassab explains. "Consumers paid fees without knowing where their money went or how much their agent earned. They only saw the total percentage, leaving them with more questions than answers."
Determined to change this, Ms. Kassab created My Upstate Home LLC, a company that empowers agents to tailor-make individualized service plans for clients, eliminating affiliate fees and corporate overhead costs in the process.
"We can do better," Ms. Kassab says. "Our motto, 'Where Humanity Comes First, Transparency is Best Practice and Kindness is Corporate,' reflects our commitment to putting people over profits."
By giving agents more autonomy and removing unnecessary fees, My Upstate Home LLC has created a streamlined model that fosters genuine relationships and maximizes value for all parties involved.
Ms. Kassab's innovative approach has garnered success, with the company closing high-value deals and attracting a loyal clientele. As she continues to advocate for open, transparent, and fair practices in real estate, she is also expanding her business and exploring digital platforms to educate consumers and agents alike.
"My goal is to give agents their wings and help them soar," Ms. Kassab says. "I want to create a community of empowered professionals who prioritize transparency and kindness."
With her expertise and transformative ideals, Ms. Kassab is redefining the real estate industry one client at a time. Her commitment to best practices and community service positions her as a dynamic change-maker in the field.
As My Upstate Home LLC continues to grow, it will serve as a model for other independent brokerages seeking to prioritize transparency, flexibility, and individualized service. With Ms. Kassab at the helm, the future of real estate looks brighter than ever.
