S
ephora is set to open a new store near the High Line in Manhattan West, a move that is expected to further boost the brand's presence in the city. The new store, which is reportedly around 6,200 square feet, is scheduled to open next year at Brookfield Properties' Manhattan West between Ninth and Tenth avenues, according to retail sources. This new addition to Sephora's retail portfolio is expected to join other wellness-focused tenants such as Silver Mirror, Peloton Studios, and Reset by Therabody at the thriving eight-acre complex located just east of Related Companies' Hudson Yards.

    The decision to open a new store at this location is believed to be influenced by the significant increase in foot traffic to the complex since the opening of the Moynihan Connector last year, which links the High Line Park with the Manhattan West public plaza. This development has reportedly led to a substantial uptick in foot traffic to the complex, which boasts six million square feet of fully leased offices and 844 rental apartments.

    While neither Sephora nor Brookfield Properties has confirmed a lease agreement, insiders suggest that the new store could be a part of Sephora's strategy to expand its retail presence in the city. The brand currently has about 27 outlets in New York City, including its largest store in the US on West 34th Street and another one set to open on West 125th Street in Harlem.

    LVMH chief executive Bernard Arnault has praised Sephora's "remarkable performance," which "surpassed all predictions" during a January investors presentation. The popular beauty brand is considered a key driver behind LVMH's "selective retailing" sector, which reportedly generated $19.8 billion in sales in 2023.