F
athom Holdings Inc. revealed that its subsidiary, START Real Estate, will launch operations in Utah, Arizona and Nevada— the first step in a planned expansion to more than 15 states within a year. The move is aimed at strengthening Fathom’s presence among first‑time homebuyers, who made up only 21 % of all home purchases in the year ending June 2025, per the National Association of Realtors.

    START, headquartered in Colorado and founded by Randy and Terri Bell, employs 70 agents and projects about 400 closings this year, with a mortgage attach rate exceeding 70 %. CEO Marco Fregenal said the expansion will allow the company to bring its title and settlement expertise to a wider client base and better serve buyers, sellers and real‑estate professionals nationwide. “START has consistently achieved a 70 %+ mortgage attach rate, and we anticipate similar success as we grow into new markets,” he added.

    The firm’s model blends education, personalized agent support and Fathom’s proprietary technology to guide first‑time buyers through every step of homeownership. By leveraging Fathom’s existing agent network and infrastructure, START aims to quickly bridge the gap for this underserved demographic.

    Co‑founder Randy Bell noted that joining Fathom was driven by a shared vision to nationalize the START program. “With Fathom’s intelligent platform, broad geographic reach, and the strength of the Elevate program, we’re positioned to accelerate growth and deliver services to more communities across the country,” he said.

    Fathom Holdings, based in Cary, North Carolina, operates through brands such as Fathom Realty, Encompass Lending, intelliAgent, LiveBy, Real Results and Verus Title.