S
teve Koleno, a seasoned U.S. real‑estate broker ranked among the nation’s top agents by RealTrends Verified, has joined Spot Real Estate as Vice President of Consumer Empowerment. In 2024 he closed 2,088 deals worth $703.65 million and previously oversaw portfolios for Invitation Homes and American Homes for Rent. Koleno explained that his work with high‑profile investors demanded full transparency, adaptable service models, and pricing tailored to each client—an approach he now wants to bring to every Chicago homeowner.
Spot cuts the standard 2‑3 % seller fee to 1 % by operating leanly. The brokerage offers three service tiers—Standard, Prime, and Elite. CEO Mark Miles notes that while the 1 % model is new locally, other markets use similar rates but often funnel clients to a handful of agents, compromising quality. Spot, by contrast, partners directly with all sellers.
