T
ech Pulse returns with this week’s roundup of tech developments shaping mortgage and real estate.
• Zillow to sphere: Why tracking referral origins matters
Agents juggle referrals, paid portals like Zillow, and CRMs. Some, like Callie Kelley, spend heavily on third‑party leads; others, like Charlie Wills, rely almost entirely on referrals. For brokers, tracking lead origins is now essential.
• Florida Realtors introduces Sabal Sign
An e‑signature add‑on for Form Simplicity Ultimate Edition users, Sabal Sign offers unlimited sessions, mobile access, reusable templates, audit trails, and full ESIGN Act/UETA compliance for real‑estate workflows.
• Closinglock adds AI‑driven payoff ordering
After acquiring Viking Sasquatch’s engine, Closinglock cuts payoff processing from 75 minutes to seconds, verifies statements with $2.5 M insurance per transaction, and integrates with thousands of lender systems.
• Rate launches Spanish‑language mortgage app
The app gives Latino borrowers equal access to home‑ownership tools, following Rate’s prior Spanish initiatives that tripled its Latino salesforce and doubled loan volume in those communities.
• MoxiWorks names Kim Koraca CMO
With two decades of real‑estate tech marketing experience, Koraca will steer marketing as MoxiWorks expands its platform with new AI‑driven features.
• Unlisted introduces The Waitlist
Buyers can signal interest in homes not yet on the market, letting homeowners showcase properties online and attract buyers without formal listings.
• Ardley launches OneLink
The tool delivers personalized loan proposals in seconds, authenticates identity, checks eligibility, and generates real‑time pricing to boost conversion from generic marketing.
• Rechat launches Agent Network
An AI platform that instantly links agents who recently closed deals near a listing, using data, location filters, and automated messaging to speed collaboration, lead generation, and deal flow—some agents report multimillion‑dollar gains.
