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mir Korangy introduced WeWork co-founder and former CEO Adam Neumann, who is now the founder of Flow, a multifamily startup. Neumann discussed his new venture and its differences from WeWork. He emphasized that Flow focuses on community and experience in residential real estate, aiming to increase NOI through delivering these two elements.

    Neumann explained that Flow started as an idea to take buildings and enhance their value by providing community and better experiences for residents. The company measures success using NOI, which has grown substantially in its first two buildings in Miami and Fort Lauderdale. He highlighted the importance of vertical integration, technology, and design in delivering the Flow experience.

    Regarding Flow House, a condo project in Miami, Neumann stated that it's different from other developments due to its focus on community, wellness, and a unique approach to marketing and sales. The company has built a tool for brokers to make transactions easier and more efficient, which has been well-received by the market.

    Neumann discussed his decision to expand Flow internationally, citing the product-market fit in Riyadh, Saudi Arabia, as a key factor. He emphasized that going international is challenging but also an opportunity to build a global brand. Neumann highlighted the importance of surrounding himself with people who tell him the truth and being open to feedback and learning.

    When asked about his evolution as a CEO since WeWork, Neumann acknowledged that he has grown and learned from his experiences. He emphasized the importance of listening, empowering team members, and creating an environment where ideas can come from anywhere, not just top-down.