realestate

Where NAR Allocated Funds in 2024

Revenue $360M, mostly member dues; $76M+ spent on compensation, with lobbying a major cost.

T
he National Association of Realtors (NAR) reported $360.8 million in 2024 revenue—$303.5 million from member dues—and held $1.07 billion in assets. Total staff compensation exceeded $76.5 million, with CEO Nykia Wright earning $2.55 million (including a $250,000 bonus). Other top leaders received half‑million‑plus packages: Shannon McGahn $1.16 m, Mark Birschbach $1.26 m, Katie Johnson $900 k, Lawrence Yun $845 k, John Pierpoint $815 k, Suzanne Bouhia $624 k, and Marc Gould $509 k. Eleven executives earned over $200 k, and 242 staffers made at least $100 k.

    Marketing and public‑relations costs dominated the budget: $42.8 million to Havas Media Group, $15.4 million to Brunswick Group, and $7.9 million to Uncommon Creative Studio, totaling more than $66 million for media, marketing, PR, and branding services. Legal fees fell to $5.67 million at Cooley LLP, a drop from 2023. Lobbying expenditures surged to $86.1 million, the highest single‑organization spend on elections and policy in 2024.

    NAR faces scrutiny over its spending and transparency. In response, the association claims it has made “significant progress” in 2025 toward fiscal discipline and plans to publish a detailed report in early 2026 outlining improvements for members and operational efficiency.

NAR 2024 fund allocation map highlighting U.S. states.