I
n the vibrant city of Greenville, a 23-year-old real estate trailblazer is making waves. Willie Coleman's journey began at 15, when he started cold-calling potential clients and landed his first deal - a property in California owned by an absentee owner. With his dad or brother by his side, he navigated the complexities of wholesaling, negotiating a fair price, and securing a significant profit.

    Coleman's business acumen was honed through unconventional means, including leveraging virtual assistants to aid with tasks like skip-tracing and list curation. He credits influential figures like Steve Trang and Max Maxwell for teaching him the importance of persistence, adaptability, and effective communication on the phone. Despite his youth, Coleman has sold numerous properties before turning 18.

    As a testament to his entrepreneurial spirit, Coleman recently transformed The Ware House, a European-inspired custom-built home in downtown Greenville, into a stunning masterpiece. This project involved collaborating with over 90 local contacts, from architects to suppliers, showcasing the power of community-driven business practices.

    When asked about his approach to real estate, Coleman emphasizes the importance of logical thinking and effective communication. He wishes more people would consider real estate as a numbers game, rather than an emotional decision. His message to readers is one of empowerment: "Let's raise our standards" and strive for excellence in every aspect of business and life.

    Coleman's partnership with his brother Stewart began when Willie was still underage, with Stewart facilitating contracts until he came of age. Today, all three brothers are successful business owners, a testament to the power of family and collaboration. As Coleman continues to push boundaries in the real estate industry, his commitment to innovation, community, and excellence serves as an inspiration to entrepreneurs everywhere.