T
ech is reshaping real estate, with startups and legacy firms constantly pushing new tools and alliances. Below are the latest moves that are redefining how buyers, sellers, and agents operate.
**Zillow integrates with ChatGPT**
Zillow has teamed up with OpenAI to embed its search engine inside ChatGPT, making Zillow the sole real‑estate app accessible through the AI chat. Users can now ask questions such as “What can I afford nearby?” or “Show me homes with a big backyard,” and the Zillow app will return listings complete with photos, maps, and pricing, linking directly back to Zillow for tours, agent contact, or financing options. The feature, live now, pulls from Zillow’s real‑time inventory and design data. Zillow plans to add new‑construction listings and 3‑D tours, using AI to streamline the journey from search to purchase. “As conversational AI becomes a daily convenience, we’re bringing that simplicity to home buying in ChatGPT,” CTO David Beitel said, noting the partnership places Zillow at the forefront of generative‑AI adoption.
**Final Offer launches in Colorado**
The real‑time listing and negotiation platform Final Offer has expanded into Denver and the Front Range, partnering with RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek, and West + Main Homes. The service offers instant alerts when bids are placed, giving sellers tools to spark buyer interest and buyers visibility into offer data and deadlines. Agents can use “buy it now” pricing, flash sales, and reverse offers that notify interested parties immediately. “Consumers expect real‑time transparency everywhere; home buying shouldn’t be different,” said RE/MAX Alliance broker Chad Ochsner. “This platform gives buyers and sellers a clear view of the process from start to finish,” added Cherry Creek president Bailey Dolian, emphasizing the partnership’s focus on eliminating guesswork and maximizing transparency.
**Lone Wolf and CAR extend partnership**
Lone Wolf Technologies has signed a five‑year agreement with the California Association of Realtors (CAR) to grant its 190,000+ members access to the Lone Wolf Foundation. The unified platform bundles tools such as Transact, Relationships, and Deal Tracker, letting agents manage leads, deals, and communications in one place. The goal is to cut administrative load and strengthen client relationships through real‑time data and seamless workflow integration. “We’re excited to deepen our partnership with CAR and bring Lone Wolf Foundation directly to their members,” CEO Jimmy Kelly said. CAR president Heather Ozur highlighted that the expanded partnership delivers technology that drives efficiency and service excellence, helping members build stronger businesses.
**ATTOM launches Transparent Owner**
Property data firm ATTOM has introduced Transparent Owner, a new product that reveals the true owners behind complex entities like LLCs, trusts, and holding companies. Using proprietary identity‑resolution technology that blends public records, machine learning, and advanced linking logic, the service assigns unique owner IDs and links verified mailing addresses to identify who controls a property. Available through Snowflake, the dataset integrates with ATTOM’s existing products, enabling clients to enhance deal analysis, compliance, marketing, and risk management. “Property ownership has become more opaque, and public records alone don’t tell the full story,” said ATTOM CTO Todd Teta. “Transparent Owner cuts through that complexity and shows the real picture.”
**Other tech highlights**
* **Zillow Showcase adoption** – More than 50 brokerages nationwide now use Zillow Showcase, the premium listing marketing platform that boosts views by up to 79% and shares by 91%. Partners include Howard Hanna, Berkshire Hathaway HomeServices, and The Agency.
* **Cloze Maia** – Cloze has released Maia, an AI‑powered virtual assistant that helps agents manage contacts, listings, and marketing via voice or text. In beta for Platinum and Enterprise users, Maia can draft emails, create Canva materials, transcribe client meetings, and push listings to tools like Cloud CMA and HomeSpotter.
* **Better Bank Statement HELOC** – Better has launched a HELOC product for self‑employed, freelance, and small‑business borrowers who lack traditional W‑2 income. Applicants can submit 12–24 months of bank statements for instant AI‑driven income verification and underwriting through Better’s Tinman platform, with no tax returns required. The program also streamlines appraisals and title insurance for loans up to $400,000, expanding access to affordable home equity and debt consolidation.
