NOVUM Hospitality, a family-run hotel group headquartered in Hamburg, recorded total revenues of approximately EUR 450.9 million in the 2025 financial year. This development occurred in a market environment described as challenging and met internal expectations. In addition to operational business development, the reporting period focused on strengthening the owner-operator model, securing new hotel projects, and the strategic modernisation and repositioning of the existing portfolio.
A significant milestone in the past financial year was the successful integration of approximately 40 hotels into the IHG Hotels & Resorts brand worlds. These measures included extensive modernisations as part of the Quality Improvement Plans (QIPs). David Etmenan, in his capacity as Chief Executive Officer & Owner of NOVUM Hospitality and NOVUM Real Estate DET, stated that 2025 significantly contributed to the consistent further development of the company's strategic foundations. He emphasised the goal of positioning NOVUM Hospitality as a high-performing owner-operator in the long term, selectively expanding the portfolio, and sustainably developing properties. Operational efficiency, investments, and a viable financing structure are of crucial importance in this regard.
The temporary room closures associated with the integration led to a provisional restriction of available capacities and resulted in revenue losses. However, according to the company, these effects were foreseeable and were considered part of a long-term investment in the quality and competitiveness of the existing portfolio. The partnership concluded with IHG in 2024 was highlighted as a basis for long-term growth, particularly through owner-operator acquisitions. Simultaneously, a structure for rapid scalability was established, which includes collaboration with general contractors such as Otto Wulff and experienced external project managers. This ensures that operational earnings cash flow is purposefully converted into intrinsic values to secure the company's intergenerational stability.
Financial figures and portfolio development
In the 2025 financial year, total revenues amounted to EUR 450.9 million, representing a change of -4.3 percent compared to the previous year. Earnings before interest, taxes, depreciation, and amortisation (EBITDA) reached EUR 33.4 million. The Gross Operating Profit (GOP) was EUR 151 million, while the Revenue per Available Room (RevPAR) stood at EUR 59.2. Business development was significantly influenced by general demand in core locations, investments in the hotel portfolio and business processes, and the establishment of the IHG brand Garner in Germany. Operationally, NOVUM Hospitality focused on consistent cost and revenue management, flexible pricing, and the optimisation of sales and marketing structures in cooperation with IHG Hotels & Resorts.
New build projects and expansion
In the 2025 reporting year, the course was set for further growth. Eight new build projects with a capacity of approximately 1,400 rooms were secured, two of which are owner-operator projects. Currently, a total of 27 new projects with around 5,000 rooms are in NOVUM Hospitality's pipeline, eleven of which are company-owned (as of 10/2026). Three hotels were opened in the 2025 financial year: the Holiday Inn – the niu Flux in Passau (129 rooms), the Candlewood Suites Berlin Charlottenburg (185 rooms), which marked the European debut of the Extended-Stay brand, and the Holiday Inn – the niu Pax at Berlin Airport (158 rooms).
- —Holiday Inn – the niu Aixley, Aachen (160 rooms, opening 2026)
- —Holiday Inn – the niu Pier, Bremen (130 rooms, opening 2027, owner-operator)
- —voco Hotel Berlin Alexanderplatz (440 rooms, opening 2028)
- —voco Hotel Hamburg-Altona (143 rooms, opening 2029, owner-operator)
