Planon, a company specialising in software for intelligent and sustainable building management, has announced a key personnel change. Clarinda Dobbelaar is taking on the role of Chief Marketing Officer (CMO) with immediate effect. Her main task will be to lead Planon's global marketing organisation, with the aim of implementing the existing growth strategy and further strengthening the company's market leadership.
Ms Dobbelaar brings over 20 years of experience in B2B technology marketing, sales and portfolio management. Her professional career includes senior leadership positions in various international software and technology companies. There, she focused on consolidating the market presence of the respective organisations, intensifying customer loyalty and driving growth through strategic, data-driven marketing approaches.
Extensive Expertise for Future Growth
Most recently, Clarinda Dobbelaar served as CMO at Companial, a network of Microsoft Dynamics partners. Prior to that, she held senior marketing roles at Software Improvement Group, INTO and Nasdaq. These positions underscore her extensive expertise in the technology and software sector.
Peter Ankerstjerne, CEO of Planon, commented on Ms Dobbelaar's appointment. He highlighted her extensive experience in building high-performance marketing organisations and her ability to translate market insights into sustainable business growth. He stated that her expertise is crucial for strengthening customer loyalty, refining the go-to-market approach and further expanding Planon's leading position in the market.
Strategic Direction and Innovative Potential
Clarinda Dobbelaar added that Planon has established an excellent reputation as a reliable partner for companies looking to optimise their building performance, create attractive workplace experiences and achieve their sustainability goals. She expressed conviction in the combination of market leadership, industry expertise and a clear ambition for growth. In particular, she highlighted Planon's mission to connect buildings, people and processes to create more sustainable, efficient and better-connected working environments as particularly compelling.
Another aspect that impressed Clarinda Dobbelaar is the potential of artificial intelligence (AI) within the Planon platform to transform data into concrete insights and actions. She stated that she looks forward to intensifying collaborations with customers and partners worldwide and increasing Planon's visibility and influence in the relevant markets.
