Privathotels Dr. Lohbeck, a family-owned hotel group, registered continuous growth in the first half of 2026. The group, which currently operates 25 four- and five-star hotels in Germany and Austria, achieved cumulative net revenue of approximately 54 million euros during this period. This represents an increase of four per cent, or two million euros, compared to the first half of 2025.
The aforementioned revenue figures include earnings from the Hotel Schwarzmatt in Badenweiler, Black Forest, which was acquired in March 2025. Managing Director Peter Göhle attributed the growth primarily to the ongoing trend towards domestic tourism. He stated that 'Germany holidays' are gaining attractiveness, particularly during times of international political uncertainty. Similarly, the group's two Austrian properties recorded solid revenue increases, which were largely generated by domestic travellers.
Operational Key Figures and Strategic Direction
In addition to revenue growth, the hotel group also noted a slight improvement in the overall occupancy of its establishments, which now reached 60 per cent. This was accompanied by a moderate increase in the average room rate. For the entire financial year, Privathotels Dr. Lohbeck aims to achieve the 100-million-euro revenue mark. Reaching this target would represent a new record for the group, which employs approximately 1,300 staff.
The hotel group's strategic direction also envisages further acquisitions for the future. Managing Director Göhle explained that options for additional hotel purchases are being explored to ensure continuous and healthy growth. The focus of these expansion efforts is on Germany and the primary business segment, leisure.
This development underscores the resilience and adaptability of Privathotels Dr. Lohbeck in the current market environment. The focus on the domestic market and the strategic portfolio expansion in the leisure segment position the company for continued stable growth.
