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Remaining in the rental market pays off: Yields rise to up to 9 per cent

Buy-and-hold investors in the residential rental sector are benefiting from a shortage of supply, recording yields of up to 9 per cent according to industry data.

AI generatedRemaining in the rental market pays off: Yields rise to up to 9 per cent – AI-generated illustrative image
Remaining in the rental market pays off: Yields rise to up to 9 per cent. Illustrative image generated using artificial intelligence (AI). The image does not depict a real property, person or event and is not a documentary photograph. Labelled in accordance with Article 50(4) of the EU AI Act.

Landlords who retained their property holdings over recent years are currently recording significantly stronger tenant demand. According to industry data, this sustained interest is feeding directly into improved income figures.

The performance of these returns marks a notable increase. Properties that previously generated annual yields of 4 to 5 per cent can now achieve figures of 7 to 9 per cent. This leap highlights the shifted yield profiles across the residential rental sector.

Supply shortage underpins rental income

The primary cause of this development is a noticeable decline in the supply of housing. Prior sales of entire portfolios by other market participants had previously reduced stock. Owners who did not dispose of their holdings at the time are now operating in an environment with substantially reduced competition on the landlord side.

Owing to the tighter supply, sustained housing demand is spread across fewer available units. This results in higher occupancy rates across portfolios and provides the remaining landlords with solid leeway regarding rental terms.

  • —Increase in annual yields from previously 4 to 5 per cent to currently 7 to 9 per cent
  • —Reduced rental housing supply following earlier sales of larger property portfolios
  • —Noticeable increase in demand for remaining rental units

Long-term hold strategies at an advantage

Data published by PropertyWire indicates that staying power in the market is currently being rewarded. Those who retained their assets in their portfolio despite market uncertainties can now benefit from shifted market structures and higher return rates.

For portfolio holders, this dynamic confirms the value of a patient investment policy. As long as new supply remains limited and past sell-offs compress overall market volume, returns across the remaining rental portfolio are likely to persist at these elevated levels.

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Michael Freitag — founder of FREITAG® Immobilien
Michael Freitag
Founder of FREITAG® Immobilien GmbH
More than 15 years of experience in Bavaria & surroundings
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