THE FLAG, a family-run real estate company, is marking the anniversaries of two of its Munich properties this year. The property THE FLAG Munich M., located near the Olympic Park, has existed for ten years, while THE FLAG Meiller Gärten is celebrating its fifth anniversary. Both locations represent a living concept that addresses the demand for flexible, high-quality, and service-oriented temporary accommodation in Munich.
THE FLAG Munich M. was established to appeal to business travellers, long-stay guests, and city tourists who wish to combine independence with comfort. Facilities include fully furnished apartments with kitchenettes, workstations, a fitness area, as well as a garden, a terrace, and a roof terrace. This configuration allows for a combination of hotel services and private retreat. The proximity of the property to green spaces and its infrastructural connections are relevant factors here. The roof terrace offers views as far as the Alps, weather permitting.
Modern concepts and urban integration
The property THE FLAG Meiller Gärten, in operation for five years, is located in a newly developed district near Moosach railway station. It combines modern serviced apartments with urban infrastructure and mobility options. Its connection to underground and suburban railway lines makes it easier for business travellers, project teams, and guests who prefer a central location without immediate urban bustle. The site includes a co-working space, meeting rooms, a fitness area, a roof terrace, an underground car park, and e-charging stations. The apartments vary in size to meet different requirements, from business apartments to solutions for families.
Dr. Eike Muhr, Managing Director of THE FLAG, stated that the Munich properties illustrate THE FLAG's corporate philosophy of creating places that go beyond mere accommodation and convey a feeling of home, regardless of the length of stay. She emphasised that as a family business, the company is responsible for the development, construction, and operation of the properties itself, which enables a long-term perspective and promotes integration into the neighbourhood. The anniversaries are interpreted as an expression of this success and a sign of further development.
Markus Berger, Cluster General Manager for THE FLAG in Munich, added that THE FLAG's model is highly relevant for Munich. He referred to the city's appeal to international companies, skilled workers, and tourists, as well as the evolving needs regarding travel and living. Guests demand flexibility, more space, digital processes, and non-anonymous environments. In his view, serviced apartments bridge a gap between temporary living and an independent daily routine and are gaining importance due to their adaptability in a dynamic environment like Munich.
Strategic orientation and future prospects
THE FLAG's corporate strategy 2030, guided by the motto "Growing together: MORE US. MORE YOU. MORE HOME.", aims for joint growth as a company, with the teams, at the locations, and with the users of the properties. In Munich, this strategy is manifested through the combination of hospitality, temporary living, and local embeddedness. The two properties serve as an example of how contemporary apartment and hotel concepts can respond to the demands of a changing city and different target groups.
