Wyndham Hotels & Resorts has opened the Vienna House by Wyndham Istanbul Bahçelievler, introducing the brand to the Turkish hotel market for the first time. For the hotel company, this market entry expands its existing portfolio by adding a dedicated lifestyle segment. With this step, Wyndham consolidates its position as the largest international hotel franchisor in Turkey, where the group currently operates around 140 properties across twelve different brands.
The location benefits from the strong appeal of the metropolis on the Bosphorus, which was visited by almost 20 million international guests last year. Until now, the Vienna House portfolio focused primarily on major European cities such as Berlin, Frankfurt and Amsterdam, as well as selected locations in the DACH region and Eastern Europe. Following an expansion step into Vietnam, the opening in Istanbul marks the further development of international transport and commercial hubs.
Facilities and strategic location on the Basin Ekspres corridor
The property is located on the European side of Istanbul and offers direct transport links to Istanbul Airport, the Istanbul Expo Centre, and the adjacent commercial and business hubs along the Basin Ekspres corridor. The architectural design combines a European-influenced style with local design elements.
The hotel comprises a total of 114 guest rooms across various categories. Alongside superior and deluxe units as well as junior suites, there are two accessible rooms and several 65-square-metre Vienna Suites featuring separate living areas. Functional facilities also include a meeting room for up to 30 people, a fitness centre, a spa area with a Turkish bath, sauna, steam room and seven treatment rooms, as well as the Vienna Restaurant, which has a capacity of 130 seats for international dining.
Expansion of partnership with ARES İstanbul Turizm
The project was realised in collaboration with franchise partner ARES İstanbul Turizm. The cooperation began in 2019 with the opening of the La Quinta by Wyndham Istanbul Güneşli, the first hotel under this brand outside the Americas, and also includes the Days Inn by Wyndham Istanbul Bomonti. At the opening, Tamer Çiçek, CEO of ARES İstanbul Turizm, highlighted the European style of the new concept and the objective of catering to both domestic and international travellers.
Arcan Bayraktaroğlu, Country Director for Turkey at Wyndham Hotels & Resorts, stated that the Turkish hotel market continues to offer considerable potential and that the brand identity of Vienna House fits the character of the metropolis exceptionally well. Within the city area of Istanbul alone, Wyndham operates more than 40 hotels. Nationwide, a further 40 projects are currently in development, covering market segments from economy through to lifestyle. All properties are affiliated with the Wyndham Rewards loyalty scheme, which has approximately 129 million members worldwide.
