Yeppo & Soonsoo, a company specialising in K-Beauty, has confirmed the lease of retail space in the Mall of Berlin. The new flagship store will be realised on around 150 square metres of sales area. This commitment underscores the continued development of the Mall of Berlin as a relevant location for retail in the capital.
Founded in 2018, Yeppo & Soonsoo focuses on a specific range of skincare and make-up products from the Korean cosmetics industry. The selection includes more than 150 Korean beauty brands tailored to the needs of enthusiasts of authentic Korean beauty and healthy skin. The new location in the Mall of Berlin is intended to offer a target-group-oriented shopping experience.
Location development and attractiveness
Yeppo & Soonsoo's decision to locate in the Mall of Berlin reflects the continued attractiveness of this retail complex. Harald Gerome Huth, owner and managing director of HGHI Holding GmbH, commented on the settlement of the new tenant. He emphasised that the opening of brands like Yeppo & Soonsoo confirms the Mall of Berlin's position as a retail location and underlines its significance in the market.
The Mall of Berlin, located in the city centre, is characterised by a mix of international and national retailers. The ongoing integration of new concepts and brands contributes to the diversification of the offering and appeals to a broad customer base. The establishment of Yeppo & Soonsoo is in line with the endeavour to create a dynamic environment for trade and services that covers both established and emerging segments.
- —Flagship store area: approx. 150 square metres
- —Founding of Yeppo & Soonsoo: 2018
- —Number of beauty brands: over 150
- —Location: Mall of Berlin, Germany
This is a further step in the strategic letting policy of HGHI Holding GmbH, which aims to attract qualified tenants for its properties and thereby increase the value of the locations. The opening of flagship stores, particularly by brands with specific product portfolios, testifies to a differentiated demand in retail that goes beyond standardised offerings and rewards special concepts.
