International non-food discounter Action is expanding its presence in the Munich market. On 21 November 2026, the retail company is opening a new branch at Zielstattstrasse 63 in the district of Sendling. The property's sales space comprises 866 square metres and accommodates the chain's typical store format.
Location requirements and layout concept in Sendling
Decisive factors for the choice of location on Zielstattstrasse were specific requirements regarding infrastructural integration and the characteristics of the leased space. Bart Raeymaekers, Managing Director of Action Germany, pointed to the central location within the district as well as good transport links. The property has sufficient customer parking spaces and allows for the creation of wide, bright aisles for customer footfall inside.
For the operational running of the branch, the company is putting together a team of 15 to 20 full-time and part-time employees. In order to cover staffing requirements for the opening and ongoing retail operations, recruitment of further staff is currently under way.
Branch network grows to over 650 locations nationwide
The expansion into Munich-Sendling is part of a broad growth strategy in the German retail market. Action currently operates more than 650 branches nationwide. According to the management, the company aims to continuously expand its branch network across the country with further attractive retail locations.
The product range concept on Zielstattstrasse will encompass more than 6,000 products across 14 categories, including DIY supplies, decorations, household items, toys, multimedia, garden and outdoor products, as well as personal care, fashion and home textiles. The retail strategy is based on a pronounced rotation of stock: two-thirds of the product range changes continuously, with more than 150 new items, ranging from own brands to premium brands, going on sale each week.
