Munich, 22 August 2026 – Non-food discounter Action will open another store in Germany. The new branch will open at Willy-Brandt-Platz 5 in Munich-Riem. The store's sales area will be 766 square metres and will present an assortment of over 6,000 items from 14 different product categories. This offering includes, among other things, decorations, DIY supplies, toys, multimedia, household goods, garden and outdoor items, as well as personal care products, fashion items, and home textiles.
Bart Raeymaekers, Managing Director of Action Germany, commented on the choice of location. He emphasised that the chosen site met all the criteria necessary for a pleasant shopping experience for customers. This included wide and bright aisles as well as a sufficient number of parking spaces. Furthermore, he highlighted the good accessibility and central location of the site.
Personnel Structure and Expansion Strategy
The team at the new store will consist of 15 to 20 employees, who will be employed on both a full-time and part-time basis. Action is currently still looking for reinforcements for the team. Recruitment is handled via the platform arbeitenbeiaction.de.
With this opening, the international company Action is continuing its expansion course. It will now operate over 650 stores in Germany. Mr Raeymaekers explained that the opening in Munich-Riem further promotes the establishment of the Action brand in the German retail market. The company's goal is to open up additional attractive locations across Germany. He described the discounter's product philosophy with a focus on the customer's shopping experience. They offer a surprising and varied assortment at low prices.
Assortment Dynamics and Offering Structure
A key characteristic of Action's assortment is its high dynamism. Two-thirds of the offering are subject to constant change. Over 150 new items are introduced to the stores weekly. The assortment includes both well-known premium brands and the discounter's popular own brands. This strategy contributes to providing customers with an ever-changing shopping experience.
