The annual congress SO!APART will take place on 18 and 19 November 2026 at the Metropol Berlin. The focus will be on current developments and the transformation of the Serviced Apartment sector from a niche to an established asset class. The event offers a platform for industry players to analyse the status quo and discuss future strategies.
The programme is divided into various thematic blocks, ranging from the product's positioning in the current market environment to the role of technology and operational issues. A central concern is the critical examination of recent growth and the identification of sustainable development paths beyond a cyclical boom. The organisers intend to facilitate practice-relevant insights and strategic discussions.
Agenda Focuses
The agenda of SO!APART 2026 includes a series of expert presentations and discussion rounds. An important aspect will be the positioning of serviced apartments within the tourist accommodation market, particularly in comparison to hotels and traditional residential forms. It will be discussed how this specialised form of accommodation can maintain its relevance and attractiveness in a dynamic environment. Furthermore, the influence of macroeconomic factors on investment willingness in this segment will be addressed.
Moreover, operational excellence and technological innovations are on the agenda. Increased efficiency through digital solutions and adaptation to changing customer needs will be discussed as crucial factors for long-term success. Participants will have the opportunity to exchange best practices and gain new impulses for business development.
Target Audience and Objectives
The congress is aimed at investors, project developers, operators of serviced apartments, as well as service providers and consultants from the real estate industry. The goal is to provide a comprehensive picture of market conditions and offer participants concrete recommendations for strategic alignment. SO!APART has established itself as the leading industry event for the serviced apartment segment in Germany and serves as a significant catalyst for the sector.
