BWH Hotels Central Europe registered growth in Germany during the first half of 2026. The total revenue of the affiliated hotels increased by 4.4 percent compared to the same period last year, reaching approximately EUR 370.5 million. This growth was primarily driven by increased demand. Hotel occupancy improved from 54.8 to 57 percent. In parallel, the average daily rate (ADR) decreased by 2.1 percent to EUR 108.12, attributed to ongoing price pressure in the market. Nevertheless, RevPAR (revenue per available room) rose from EUR 60.52 to EUR 61.63.
Marcus Smola, Managing Director of BWH Hotels Central Europe, expressed satisfaction with the development in the first half of the year. He emphasised that not only the revenue increase was relevant, but particularly the manner in which it was achieved. Despite pressure on room rates, the hotels managed to boost demand and increase their occupancy. This demonstrates the resilience of the properties in a challenging market environment. Smola added that the market environment remains demanding, as high price and cost pressures relativise positive revenue developments and pose economic difficulties for many hotels.
The portfolio of BWH Hotels Central Europe, a company of the DEHAG Hospitality Group, expanded in the first half of 2026. Eight hotels with a total of 750 rooms were newly added to the hotel group. This allowed BWH to extend its presence in Germany and tap into new locations. Among the newly acquired locations are Bochum, Frankfurt, Fürth, Neumarkt in der Oberpfalz, and Wennigstedt on Sylt.
Brand Contribution, meaning the share of lodging revenue generated through BWH's sales and booking channels, remained high at 60.8 percent. Thus, nearly two-thirds of the lodging revenue for German BWH Hotels is generated through their own channels. The group considers this a crucial factor for the economic stability of hotels in a market environment with high price and cost pressures. Smola highlighted that the BWH Hotels model combines the entrepreneurial independence of hoteliers with the sales power of an international hotel group, which offers particular economic added value in challenging markets.
The performance in the first half of the year underscores that growth currently cannot primarily be generated through higher room rates. The increased occupancy managed to compensate for the decline in average daily rates, emphasising the importance of strong distribution, efficient sales structures, and precise demand management.
For the second half of 2026, BWH Hotels continues to anticipate challenging market conditions. Carmen Dücker, also Managing Director of BWH Hotels Central Europe, forecasts an intensification of competition for demand and increasing requirements for precise management. The company management remains generally confident for the full year. They stress the necessity of targeted demand management, early identification of potential in individual markets, and optimal sales support for hotels to address the ongoing price and cost pressures.
