LIST AG has expanded its leadership structure and appointed Mr Roland Sitzberger as Chief Commercial Officer (CCO) effective 1 October 2026. Mr Sitzberger will take over the newly created “Market & Clients” department. This appointment aims to strengthen the group-wide market and client perspective within the company and to integrate internal competencies more closely under the guiding principle “CREATE. BUILD. OPERATE.” Mr Sitzberger, a 52-year-old civil engineer, joins from Porsche Consulting, where he was responsible for the Construction, Infrastructure and Real Estate division as a Partner.
The realignment responds to changing client demands, who increasingly expect holistic solutions across various project phases. Clients prefer clear responsibilities and reduced interfaces. LIST AG already offers services ranging from project development, integrated planning and engineering services to realisation as a general and total contractor, as well as in the areas of operation and service. The integration of these services under “CREATE. BUILD. OPERATE.” is intended to optimise the interaction of the various competencies.
Strategic bundling and client focus
Mr Dirk Rehaag, Chairman of the Management Board of LIST AG, emphasised that the creation of the “Market & Clients” department and the appointment of Mr Sitzberger will further embed the market and client perspective within the Management Board. The aim is to link the different specialist competencies of the LIST companies in such a way that tangible added value is created for clients throughout the entire project. Mr Sitzberger is responsible for the group-wide market and client strategy, the development of long-term client relationships, and the further development of corporate sales. This is intended to foster closer cooperation among the specialised LIST companies in market development and to align service development more closely with client needs.
Mr Sitzberger brings more than two decades of experience in the construction, infrastructure, and real estate sectors. Before his tenure at Porsche Consulting, where he became a partner in 2016, he held operational roles at Pöyry. His expertise includes the strategic development of construction and real estate companies, organisational and sales structures, and the transformation of the construction industry. He noted that clients are interested in solutions for their projects, not in the management of internal interfaces. The existing competencies of LIST AG are to be deployed more consistently in projects in the future.
The service model: CREATE. BUILD. OPERATE.
The “CREATE. BUILD. OPERATE.” model structures LIST AG’s service areas into three interconnected phases. This allows clients flexible entry at different project stages, with the coordinated interplay of competencies being crucial throughout the entire project duration.
- —CREATE: Encompasses project development, planning, engineering services, and consulting.
- —BUILD: Refers to the turnkey realisation of construction projects by the construction companies.
- —OPERATE: Includes services after completion, such as facility management, after-sales, and service.
