According to a recent analysis by the property portal Zoopla, properties in half of the local markets in the UK are taking longer to sell compared to the same period last year. This is occurring even though the national average sales times have remained unchanged. The study, which evaluated data up to July 2026, identified 180 out of a total of 363 local authorities in England, Scotland, and Wales where sales periods have increased over the last twelve months.
The national average for the sale duration of a property remains at 42 days, a figure that has not changed year-on-year. However, the detailed investigation by Zoopla highlights an increasing divergence within the overall market. While individual regions continue to experience swift marketing, others are facing noticeable delays. This development suggests a fragmentation of the UK property market, where local factors are playing an increasingly significant role.
Regional Disparities in Sales Times
The analysis clearly shows that the average national figures obscure a more nuanced reality. Especially in rural areas or markets with specific challenges, such as changed demand or an oversupply of certain property types, sales times tend to be longer. This contrasts with more sought-after urban centres or regions with limited supply, where properties continue to change hands quickly.
These regional differences require a more precise consideration for investors and owners who need to adapt their sales strategy. Focusing solely on the national average can be misleading and may not adequately reflect the actual market dynamics in specific micro-markets. It is crucial to consider local market analyses and expert opinions to make informed decisions and set realistic expectations regarding the duration of sales.
Implications for Buyers and Sellers
For sellers in the 180 affected local areas, this means potentially longer waiting times until a sale is completed, and possibly a need for price adjustments to remain attractive. Buyers in these regions could tend to benefit from a greater selection and stronger negotiating position. This reinforces the importance of an individual assessment of each property engagement, rather than relying solely on broader market trends. Zoopla's detailed evaluation provides important insight into the evolving landscape of the UK property market.
