B
ob W, a hospitality operator leveraging technology to redefine hotels and short-term rentals, is expanding its presence in Spain, Italy, and Portugal with the appointment of Badis Boudjakdji as Real Estate Director for Iberia. Boudjakdji will spearhead Bob W's growth in these markets, focusing on converting underutilized commercial spaces into distinctive serviced apartments.

    He joins from Urban Campus, a leading co-living operator, where he led business development across Iberia. With experience in M&A and structured finance at PwC, BNP Paribas, and Covivio, Boudjakdji brings a strong background to the role.

    Bob W now operates over 5,000 apartments globally, with a presence in 16 countries. The company's recent capital increase has enabled it to implement a fully funded business plan. Its tech-powered hospitality model combines the consistency of a lifestyle hotel with the flexibility of short-term rentals, offering guests full kitchens and smart room controls via its digital guest experience app.

    As one of Europe's top-rated operators, Bob W boasts an NPS of 76 and an average guest rating of 4.7 out of 5. Backed by top-tier investors, the company continues to seek office, hotel, and mixed-use buildings for conversion in major European cities.