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ll‑cash purchases dominate the Naples‑Marco Island market, with 56.1% of buyers paying in full—sixth highest nationwide. Nationally, only 28% of buyers use cash, and before the pandemic that figure was 22%. The region attracts cash buyers because its aging residents can tap equity from earlier homes, there is strong demand for second‑home and investment properties, and the area appeals to people relocating. The trend reflects a broader shift toward cash transactions in markets, and local agents report that buyers often prefer the speed and certainty of all‑cash offers. This pattern also aligns with the region’s reputation for luxury properties and an affluent demographic.