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fter a strategic overhaul of its leadership team and service offerings, ERA Real Estate is launching a new marketing campaign, "It's time to move up," to reinforce the brand's promise to both agents and consumers. The campaign leverages key findings from agent and consumer research and builds on the ERA brand's 99% recommendation rating.

    The campaign highlights the brand's commitment to innovation and growth, as well as its dedication to supporting agents and brokers. "This marks a new chapter in our journey as a brand," said Alex Vidal, president of ERA Real Estate. "We're excited about the role it will play as we continue our growth in the months and years ahead."

    The campaign launched in November with a social-first approach on Facebook, Instagram, and LinkedIn, featuring customized assets that can be deployed locally by ERA affiliated brokers and agents. Key elements include a call for user-generated content to create highly personalized content within local communities.

    As of October 2024, year-over-year traffic to ERA.com is up 131%, while leads from ERA.com are up 68%. The campaign's launch is well-timed to take advantage of this heightened awareness of the ERA brand. By leveraging insights from its network and focusing on community engagement, ERA aims to elevate the brand and provide unparalleled value to clients.

    The campaign comes amid a period of robust growth and transition for ERA Real Estate. Under Alex Vidal's leadership, the brand has strengthened its collaborative culture and boosted overall pride in the brand. Key hires include Gino Caropreso as vice president of learning and Frank Malpica as senior vice president of franchise development, mergers, and acquisitions.

    These strategic changes have elevated the marketing approach and consumer messaging to bring meaning to the ERA brand. With a powerful network of over 43,000 affiliated brokers and independent sales associates, ERA Real Estate is poised for continued growth and success.