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nman Connect New York will equip you to take bold steps forward in refining your business model, mastering new technologies, or capitalizing on market surges. Join thousands of real estate leaders January 22-24, 2025.

    Tiffany McQuaid, president of McQuaid and Company, is a pioneering marketer in the real estate industry. Her book, The Inth Degree, offers inspiring tips to differentiate yourself from competitors, build an effective brand, and overcome business and personal challenges.

    McQuaid's creative process involves capturing ideas in writing, resulting in a vast collection of notebooks documenting her innovative strategies. "My notebooks represent my legacy in business," she said. They serve as a blueprint for growth, innovation, and success in real estate.

    Authenticity is crucial in branding, especially in the competitive real estate industry. Consumers want to know how you'll make their transaction better and be a resource to them. McQuaid emphasizes that authenticity forms the foundation of a strong brand.

    Three key takeaways from The Inth Degree are:

    1. Educate yourself continuously, as knowledge is power.

    2. Build an authentic brand by being consistent in every element of your branding.

    3. Consistently market yourself, even during challenging times, to stay ahead of the competition.

    McQuaid's approach involves "going all-in," pushing beyond comfort zones to differentiate her business and achieve success. She advises agents to ignore naysayers and focus on their unique vision.

    The Inth Degree outlines seven principles that McQuaid calls the "In" factors: INtrepidness, INvigoration, INtention, INspiration, INgenuity, INcentive, and INfluence. These keys serve as a personal guide to a more purpose-driven career.

    Throughout her journey, McQuaid has been influenced by three women who have shaped her career and provided valuable insights: her mother, Barbara Corcoran, and Katy Perry. She emphasizes the importance of journaling, emotional intelligence, and connecting with clients on a deeper level.

    McQuaid's final advice is to never settle for the status quo, challenging comfort zones, nurturing creativity, and learning from every experience. Every challenge represents an opportunity to go all-in, breakthrough, and deliver your personal best.