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rupo Murano, a Mexican real estate firm valued at $1 billion, is pioneering the integration of bitcoin into its operations. CEO Elías Sacal believes that bitcoin is "demonetizing" the industry by offering a more stable and decentralized alternative to traditional asset-heavy models. By shifting to a bitcoin-centric treasury, Grupo Murano aims to optimize its finances and capitalize on potential price appreciation.

    In an interview, Sacal outlined the firm's vision of converting assets into bitcoin through refinancing and sale-leasebacks, reducing debt and equity while maintaining operational control. He predicts that bitcoin will appreciate by 300% within five years, making it a more attractive investment than traditional real estate. This strategy addresses the industry's reliance on debt financing, which has been disrupted by rising interest rates.

    Grupo Murano plans to deploy Bitcoin ATMs in its properties and partner with a major payment platform to enable seamless transactions. The firm aims to build a $10 billion bitcoin treasury within five years and is exploring opportunities to host Bitcoin conferences at its locations. Sacal sees Latin America as a fertile ground for Bitcoin adoption, but acknowledges the region's political risks.

    By prioritizing development over ownership and leveraging Bitcoin's appreciation, Grupo Murano offers a playbook for businesses seeking resilience against economic volatility. As Sacal puts it, "Eventually, real estate globally will be ruled by Bitcoin transactions," signaling a shift toward a more stable future.