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t the NDTV Real Estate Conclave, Jogendra Singh, President (Finance) for Hero Corporate Service, discussed the values that drive the Hero group's success in real estate. He shared an anecdote about how his former boss, Mr Brijmohan Lall Munjal, emphasized the importance of delivering more than promised to customers. This approach has been a cornerstone of the company's philosophy, as seen in their advertising slogan "Fill it. Shut It. Forget It." which implies giving customers more value than they expect.

    Singh noted that certain values have been essential to the group throughout his 35-year tenure with Hero. He highlighted two key values: excellence and relationships. Excellence is crucial in real estate business, where delivering quality products is paramount. Relationships are equally important, as they form the foundation of the company's success. Singh emphasized that taking care of people leads to resolving problems effectively.

    In real estate, the Hero group focuses on four pillars: community, creativity, fitness, and sustainability. Community building involves creating homes for people to live in, while creativity is essential for innovative design and development. Fitness is prioritized through spaces that promote physical and mental well-being, often neglected in society. Sustainability is deeply rooted in Indian ethos, encompassing people, profit, and the planet. This approach aims to create a livable space for future generations.