Y
ou're likely familiar with hashtags, but may not know how to use them effectively in real estate marketing. Hashtags are a simple way to boost your social media presence without much effort – and they're free! We'll cover the best real estate hashtags to use, when and why to use them, provide examples, and share some expert tips.

    Hashtags consist of a # symbol followed by a word or phrase (e.g., #vettedbyhousingwire). They help group content together and make it easier for users to find similar posts. Hashtags first gained popularity on Twitter and are now widely used across most social media platforms.

    For agents, using real estate hashtags is an excellent way to expand your audience on social media. By including a relevant hashtag in your post (e.g., #BostonRealEstate), you can reach users searching for content related to that topic. Strategically using hashtags allows you to connect with specific consumers, such as first-time homebuyers or downsizers.

    Pro Tip: Choose a few hashtags that represent your brand and use them consistently. This will help build recognition and make it easier for users to find your content.

    Not all social media platforms respond to hashtags the same way. Tailor your usage to each platform's preferences:

    * Instagram: Use up to 30 hashtags, but stick to three to five per post.

    * YouTube: Include three to five hashtags on videos to increase visibility and attract new followers.

    * TikTok: Use no more than five hashtags per video.

    * LinkedIn: Stick to a handful of relevant hashtags.

    * Facebook: Avoid using hashtags as users don't typically search for them.

    * Twitter: Hashtags have become less effective; use them sparingly or not at all.

    Here are some general and specific real estate hashtags:

    General:

    #realestate

    #realtor

    #homes

    Buyer-focused:

    #firsttimebuyer

    #homebuyer

    #buyahouse

    Seller-focused:

    #homesforsale

    #sellersagent

    #luxurylisting

    Local (replace "Boston" with your city/town/neighborhood):

    #Bostonrealestate

    #Bostonhomesforsale

    Mortgage/financing:

    #preapproval

    #mortgage

    #loan

    Interior design:

    #design

    #staging

    #interiordesign

    To get the most out of hashtags, follow these best practices:

    * Avoid spaces in multi-word hashtags.

    * Capitalize each word for easier reading.

    * Keep them short (one to three words).

    * Use a combination of general and specific hashtags.

    * Don't use punctuation or characters.

    * Look at trending hashtags on your platforms.

    By using hashtags effectively, you can increase your social media presence and reach more people. Remember, quality is more important than quantity – focus on adding this strategy to your social media plan and see the results over time.