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LS has forged a groundbreaking partnership with Century 21, marking the real estate giant's entry into the league's sponsorship fold. As the first-ever official real estate services partner, Century 21 will be deeply integrated into MLS's premier events, including the All-Star Game and MLS Cup. This strategic alliance also extends to MLS Next Pro, solidifying Century 21's presence in the developmental league.
The partnership will serve as a launchpad for Century 21's "Joy of Home" brand campaign, with a major media push set to captivate audiences nationwide. Through this collaboration, MLS and Century 21 will co-create innovative digital and out-of-home marketing initiatives, as well as immersive on-site experiences at matches, featuring premium ticketing and hospitality perks.
