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ONESBORO, Ark. - A prominent real estate firm in Northeast Arkansas is embarking on a new chapter with a name change that honors its family heritage and future direction. Effective July 1, Halsey Thrasher Harpole will become Halsey Real Estate, a name that reflects decades of service, stewardship, and growth.

    Founded by Jerry Halsey Jr., CEO and president, the firm has evolved from farming into one of the region's most comprehensive real estate operations, offering expertise in residential and commercial brokerage, property management, development, and self-storage. "This name change reflects what's always been true: real estate is personal to us," said Halsey. "It's a family commitment rooted in service, integrity, and long-term investment in our communities."

    With licenses in five states and staffed by seasoned professionals with advanced certifications, the firm provides top-tier expertise for every client need. As one of the state's 10 largest property management firms and the largest in Northeast Arkansas, Halsey Real Estate continues to operate with a commitment to helping clients navigate their real estate journey.

    The business is led by Jerry and his wife Cheri Halsey, along with their daughter Taylor Wilson and her husband Landon, representing the fourth generation of family leadership. "Ensuring the business continues with a fourth generation is a point of pride for our family," said Halsey. "We've planted roots, built trust, and plan to keep serving this region for generations to come."

    Halsey Real Estate collaborated with local marketing firm The Polish Agency on the rebrand and will continue to operate with the same team, services, and commitment to client service. For more information, visit HalseyRealEstate.com or call (870) 972-9191.