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nthony Ruperto, founder of Ally Realty, is dedicated to making homeownership accessible to all. As a Realtor, he believes it's his responsibility "to use my voice and my platform to call for change." Key to this mission is educating clients about financial resources and reducing bias in the transaction process.

    Ruperto launched Ally Realty in 2023 with the goal of being part of the solution to inequities in homeownership. He prioritizes client care, offering a brand that leans into diversity, equity, and inclusion in real estate. This includes connecting hopeful homeowners to financial resources and tackling barriers that have led to ongoing disparities in homeownership.

    Discriminatory zoning laws and policies have historically boosted white homeownership while deterring people of color, creating gaps not only in homeownership but generational wealth. Ruperto serves as Secretary of the Board for the Hudson Gateway Association of Realtors, where he has pushed for additional fair housing protections at a national level.

    To reduce opportunities for bias, Ally Realty allows buyers to remove their names from offers and listing agents don't share other personal identifiers on offers presented to sellers. This is crucial in addressing issues like discriminatory zoning laws and biased sellers, which are leading causes of discrimination in real estate.

    Ruperto has also been involved in local advocacy efforts, including hosting events with local organizations to discuss zoning reform and the lack of education required for zoning board members. He recently visited Washington, D.C., to advocate for housing legislation, including adding sexual orientation and gender identity as protections under the Fair Housing Act.

    For Ruperto, his focus remains on providing quality support to his clients rather than expanding into a large franchise. "My focus as a Realtor has always been, and always will be: How do I provide the best support to my clients as possible?" he said.