A
new real estate platform, Oyssey, is set to launch this month with a unique approach to understanding homebuyers' needs. By leveraging social data such as demographics and income levels, the platform aims to go beyond standard housing preferences.

    Initially launching in New York and Florida, Oyssey will provide real estate agents, teams, brokerages, and MLSs with access to neighborhood insights, including local demographics and political leanings. According to CEO Huw Nierenberg, the platform is an "invite-only" home search platform that creates custom buyer-brokerage agreements.

    Oyssey operates as a Customer Purchasing Management Platform (CPMP), supporting buyers, managing compliance, and organizing documents securely by address. The platform compiles data from publicly accessible sources, including election results and campaign contributions, which Nierenberg claims is highly accurate.

    The company is raising its seed round to disrupt the industry and replace Zillow, which Nierenberg believes has failed to provide real value for buyers. By giving buyers more control over their contracts and offering commission opportunities for savvy agents, Oyssey aims to revolutionize the way homebuyers interact with the real estate market.