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EALM Global, the premier network for luxury real‑estate experts, has issued a new white paper titled “Intelligent Luxury: How AI Is Redefining Trust, Taste, and Timeless Value.” Co‑authored by founder and CEO Julie Faupel and AI strategist Asha Saxena, the study argues that the future of client service hinges on the advisors who wield technology purposefully, not on the technology itself.
The paper rejects the notion that automation alone will transform the industry. Instead, it presents AI as a catalyst that enhances an advisor’s judgment, intuition, and fiduciary duty. Those who integrate these tools ethically and intelligently will set new standards for service, whether dealing with high‑net‑worth individuals, global developers, or brand partners.
“Waiting for AI to deliver a perfect solution is futile,” Faupel says. “The real shift comes from how advisors use these tools to become more human, strategic, and attuned to what matters most to clients.” Drawing on proprietary data from Altrata, the white paper notes that 72 % of ultra‑high‑net‑worth clients prefer advisors who grasp their lifestyle, legacy goals, and values—not just their finances. Across real‑estate, wealth management, and family office sectors, the expectation is clear: technology should serve better, not replace, the human touch.
“Intelligent Luxury” introduces the Augmented Advisor model, a leadership framework that empowers agents with intelligent systems while preserving trust, privacy, and personalized service at scale. Case studies from the REALM network—including agents in Big Sky, Park City, Napa, and Washington, D.C.—show how early adopters use AI to anticipate client needs, spot timing cues, and deliver meaningful outcomes for HNW and UHNW clients. “The data might say yes,” says Paul Benson, Founding Partner at Engel & Völkers Park City, “but a client’s silence says ‘not yet.’ That nuance is beyond any algorithm.”
REALM’s broader mission is to keep real‑estate futures rooted in relationships, not algorithms. As AI adoption grows, the organization urges advisors to lead by combining new tools with the core values of luxury: trust, intention, and deeply personalized service.
Download the full white paper: https://www.realm-global.com/how-ai-is-redefining-trust-taste-and-timeless-value/
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About REALM®
REALM is the world’s first globally collaborative real‑estate platform, supporting over 550 top‑producing luxury professionals across the U.S. and internationally. The network enforces strict performance standards and offers exclusive tools that blend cutting‑edge technology with human expertise. Its platform enriches client data with personalized lifestyle profiles, matching elite members worldwide to clients’ unique needs and property listings. REALM has earned industry accolades, including Inman’s Golden I Award in 2022, and continues to push the boundaries of luxury real‑estate service.
