Z
illow is implementing new standards that will prevent property listings from appearing on its platform if they haven't been listed on the local Multiple Listing Service (MLS) within one business day. This move aligns with the National Association of Realtor's Clear Cooperation Policy, which aims to promote fairness among buyers and prevent exclusive real estate listings.

    The policy targets agents who make agreements with sellers to list properties only on their brokerage website, rather than on the MLS. Zillow will no longer show these listings, but existing ones will remain on the platform. The company claims this step is necessary to ensure consumers have fair access to listings without being restricted by individual companies.

    Several real estate brokerages have pledged to follow Zillow's new standards, including West USA Realty and eXp Realty. However, Homes.com has criticized the move, calling it a "power play" that prioritizes Zillow's profits over consumer interests. The company argues that listing platforms should remain neutral and not dictate how listings are marketed.

    Zillow's dominance in the real estate market is a key factor behind its new standards. According to investor presentations, 80% of consumers come directly to Zillow for residential real estate information, making it the largest source of traffic among users of listing apps. By requiring timely listings on the MLS and other sites, Zillow aims to prevent private listing networks that limit visibility and disadvantage certain groups, such as first-time buyers and lower-income communities.