The British property market is experiencing increasing buyer reticence. Current data from Connells Group confirms that the proportion of properties in the United Kingdom for which a purchase offer was submitted within six months fell to 52% in January 2026. This represents a 6 percentage point decrease compared to the previous year, when the proportion was 58%. This development indicates heightened selectivity among potential buyers.
Demand patterns by property type
A more detailed analysis of market data reveals that demand is not evenly distributed across all property types. Two and three-bedroom houses continue to hold a strong position and attract the most interest. This category forms the backbone of the residential property market and experiences stable or even slightly increasing attention from buyers, who are often looking for affordable family homes or attractive first-time buyer properties.
In contrast, larger properties have seen a significant decline. Five-bedroom properties recorded a marked drop in offer numbers. Here, the proportion of properties with an offer fell from 59% to just 41%. This substantial 18 percentage point decrease within a year illustrates the changing buyer preference and could be attributed to various factors, including increased financing costs and general uncertainty regarding larger investments.
Connells Group observed market dynamics over several months in its evaluation. The development in January 2026 confirms a trend that had already emerged in previous quarters. The property market in the United Kingdom is correcting, with buyers now setting higher expectations for value for money and the attractiveness of the properties themselves. This leads to longer marketing periods for less desirable or higher-priced properties.
Consequences for the market
For sellers, the increased buyer selectivity means that precise pricing and professional presentation of the property are crucial. Properties that do not meet these standards risk remaining on the market for longer periods or may require price adjustments to attract buyers. Estate agents and developers must adapt to these changed conditions and potentially adjust their strategies to successfully complete transactions. Connells Group's forecast indicates that buyer selectivity could persist in the coming months.
