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Park & Pay: Digitising Permanent Parking Space Rental for Efficiency Gains

Park & Pay has introduced a digital solution for the more efficient management and marketing of permanent parking spaces for property and land owners, aiming to optimise revenue potential.

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Park & Pay: Digitising Permanent Parking Space Rental for Efficiency Gains. Illustrative image generated using artificial intelligence (AI). The image does not depict a real property, person or event and is not a documentary photograph. Labelled in accordance with Article 50(4) of the EU AI Act.

The digital transformation is increasingly reaching the management of parking areas. Park & Pay has developed a specialised solution for this purpose, enabling owners, operators, and asset managers to efficiently market and administer permanent parking spaces. The goal is a significant reduction in administrative effort and improved utilisation of existing parking infrastructure. The www.park-pay.de platform centralises all steps from enquiry to contractual processing and payment.

By implementing these digital processes, the rental of permanent parking spaces becomes more scalable and transparent. The labour-intensive effort is reduced, while simultaneously increasing the visibility and professional presentation of available parking spaces. This proves particularly advantageous for properties such as residential buildings, office locations, mixed-use projects, and entire districts that previously had unused or suboptimally managed parking potential.

Fabian Höft, Managing Director of Park & Pay, emphasises that many owners possess parking areas whose economic potential could be significantly increased through smart organisation of marketing, booking, and administration. The digital solution addresses precisely this point by creating a transparent process that relieves owners and operators and substantially enhances efficiency in the rental of permanent parking spaces. The solution is aimed at companies and owners who wish to actively manage their parking areas, not merely administer them.

The digitisation of booking processes leads to a standardisation of recurring procedures. Interested parties can find available parking spaces online, complete the booking process digitally, and conveniently handle payment via the platform. An integrated voicebot assists with enquiries, which further alleviates the operational support. From the user's perspective, access to a permanent parking space is considerably simplified, as online selection and the digital booking process replace previous communication via email or telephone.

This user-friendly process meets the modern expectations of tenants, residents, and visitors, and promotes the connectivity of the properties. Initial bookings via the new platform have already taken place. The development and implementation of the project were carried out in collaboration with experienced partners: Oracom GmbH contributed in the area of voicebot technology, while media corps UG was responsible for the programming and launch of the platform. With this new development, Park & Pay expands its offering for digital parking management and plans to supplement the platform with additional models for more flexible and economical use of parking areas in the future.

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