Newmark has strengthened its German leadership team with the appointment of Peter Lausmann as Head of Communications Germany. This personnel decision underscores the company's commitment to strategically developing its presence and communication in the German market. Mr. Lausmann brings over twenty years of expertise from journalism as well as corporate and real estate communication to his new role.
In his role, Peter Lausmann will be responsible for the communication accompanying the company's growth and for continuously expanding Newmark's market presence in Germany. His remit includes the strategic further development of communication across relevant channels, including media relations, internal communication and social media.
The positioning and visibility of Newmark in the German market are to be further strengthened in collaboration with Marion Knief, Head of Marketing Germany, as well as the European and global communication and marketing teams. Marcus Lütgering, Country Head Germany at Newmark, stated that with the goal of being the industry's leading advisor in Germany, the company specifically invests in leaders who support long-term ambitions. The appointment to the position of Head of Communications underlines this commitment, and Peter Lausmann will help to deepen engagement with clients, employees, media and other key market participants.
Background and Objective
Before joining Newmark, Mr. Lausmann was Team Lead Communications Germany, responsible for the communication of a globally active real estate advisory firm. There, he made a significant contribution to establishing an integrated communications department, which included media relations, internal communication and social media.
Peter Lausmann stated that Newmark's ongoing expansion in Germany offers an excellent opportunity to communicate the company's development and its employees' expertise. He looks forward to increasing the company's visibility, intensifying dialogue with relevant target groups and communicatively supporting Newmark's upcoming growth phase in the German market, in cooperation with colleagues in Germany and worldwide.
Areas of Responsibility
- —Strategic development of communication in Germany
- —Media relations and external communication
- —Internal communication
- —Social media activities
